Fusion Wheels offer an expert alloy wheel repair and refurbishment service, aimed at the owners of prestige automobiles. They are located south-east of London, allowing them to cover the capital city and home counties.

Until recently, Fusion were operating as a franchise of a larger nationwide company under a different identity. When the owner determined that they should move away from the franchise arrangement, they turned to Four Lakes to create a new brand identity, marketing approach, email hosting and, of course, a slick new website.

Taking on that brief, we created a new brand identity, Fusion, that not only projects the right prestige image for the company, but can also be used for other lines of business that are in the pipeline. This produced a logo for Fusion Wheels that was immediately used for print and van advertising, and formed the cornerstone of the new Fusion Wheels website.

The collaboration with Fusion is ongoing and the delighted owner is keen to further develop the website and extend the Fusion brand into new avenues of business. Watch this space!

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