Iffin Farmhouse is a lovely, 18th-century farmhouse that offers bed and breakfast accommodation just outside historic Canterbury.

We have a long relationship with Iffin, having created their first website a number of years ago. In that time, Sarah at Iffin has worked hard and effectively to build her business, reaching the coveted #1 spot on Tripadvisor for guesthouses in Canterbury. She recognises, though, that standing still is not an option, and their old website was starting to look dated compared to the current trends in web design and was not at all friendly for mobile visitors.

Turning to us for help, we assessed her needs and developed a plan that included a business-grade email hosting service that would better cope with the day-to-day needs of the team at Iffin, and a new, modern-looking, mobile-friendly website with room-booking facilities. This allows Iffin to promote a direct, most cost-effective means of booking a room to potential guests, allowing Sarah to start to reduce the proportion of fees paid out to third-party booking services.

Utilising a mixture of existing photography and some new shots from the excellent Tim Stubbins, the new site is big and bold, whilst working equally well across different-sized devices. Under the covers, the site offers excellent functionality too, allowing Iffin to ditch their paper-based bookings diary, and streamlining the booking process too. As a result they have more time to spend on improving the business.

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