The Brief

Create an integrated online presence for a Kent-based IT expert offering domestic PC help services.

The Strategy

Register a domain, create email accounts and design/construct a website to promote services and provide relevant information through the use of blog postings, twitter updates, and integration with the Kent PC Help fan page on Facebook. Of course, the site should also appear high in search engine rankings.

The Result

The required domain was registered by Four Lakes and the required email accounts were set up, offering POP3, IMAP and webmail access facilities. Four Lakes designed and constructed a Content Management System supported website that allows the business owner to add static content and blog posts as and when they wish without having to contact Four Lakes. The website, as it contains a blog, also allows customers to add comments and contact the company directly. The business Twitter account has been integrated so that tweets appear on the website, and new blog posts are automatically publicised by a tweet containing a link to the post. Use of SEO-friendly techniques ensure that anyone searching online for home PC help services in Kent will find the Kent PC Help website very quickly.

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