Driving visitors to your content-managed website requires that you create interesting content, right? Actually, yes, but that needn’t be a daunting prospect.

The important thing to remember about content is that it can take many forms. Me, I like to write, so most of my content is a bit wordy. Hopefully in an entertaining and informative way!

The pen is mightier?

But if your forté is elsewhere, then you should indulge it. If you are outgoing and comfortable in front of the camera, then use a lot of video content. If you prefer audio-only, then Audioboo is a great resource. A cartoonist should absolutely use cartoons to get their message across.

The goal is to get your message across as effectively as possible, so play to your strengths. You can improve your weaknesses somewhere else, where your business won’t suffer.

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