Marketing Archives - Four Lakes

A quick look at Mailchimp’s new Landing Pages

by Colman Carpenter | Dec 22, 2017 | Email, Marketing, News, Websites

We are big fans of MailChimp’s email marketing service here at Four Lakes. Not only is it a service that we support for clients, but we also utilise it ourselves for keeping in touch with our customers and other interested parties. We really like the...

Time to eat our own dog food

by Colman Carpenter | Oct 26, 2017 | Marketing, News, Strategy

Confession time Hi, my name is Colman and I have a confession to make. It’s not an easy thing to say, and I hope you can understand the reasons why this has happened. I wish things had been different, but it just kind of happened, and then it was too easy to let...

EU Cookie Law: Implied Consent

by Colman Carpenter | May 28, 2012 | Marketing, News, Websites

EU Cookie Law about face Believe it or not, the ICO have done virtually a complete about face on the EU Cookie Law! The change seems fairly slight at first glance. In a new document providing guidance on the now-enforceable law, the ICO state that it is valid to...

When Email Marketing goes wrong

by Colman Carpenter | May 24, 2012 | Email, Marketing

I was all set with a topic for this week’s blog. I was going to talk about my daughter’s search for a new violin, and how that resonates with aspects of business. Then…..all hell broke loose! The story concerns marketing emails, but before I begin,...

Just how Social is Social Media?

by Colman Carpenter | Mar 22, 2012 | Marketing, News, Social Networks

As I write this, I’m sitting in a cafe in the middle of Folkestone having my lunch whilst my car is having its annual MOT (a UK test of a car’s roadworthiness). I’m using the cafe’s wifi and my trusty Asus Transformer, and finding it a very...

Affiliate marketing – good or bad?

by Colman Carpenter | Feb 23, 2012 | Marketing, News, Wordpress

The eagle eyed amongst you may have noticed something new on the site today – our recommendations page. It’s something I’ve been meaning to put up for a while, as I often am in situations where people need some guidance on providers of complementary...