by Colman Carpenter | Dec 22, 2017 | Email, Marketing, News, Websites
We are big fans of MailChimp’s email marketing service here at Four Lakes. Not only is it a service that we support for clients, but we also utilise it ourselves for keeping in touch with our customers and other interested parties. We really like the...
by Colman Carpenter | Aug 16, 2017 | Email, News, Websites
Your website exists as a marketing tool. It is the online shop window for your business, attracting attention, teasing bypassers with information and offers that encourage them to step through the door and talk to you in more depth about your products or services. Its...
by Colman Carpenter | Aug 3, 2015 | News, Wordpress
If you create a website using WordPress, then sooner or later you’ll come across a useful nugget of advice – “Make sure you use a Child Theme”. If, like me, the first mention of a child theme elicited a “Huh?” then this blog is for...
by Colman Carpenter | Jul 20, 2015 | News, Websites, Wordpress
If you’re a regular visitor to our website, you might have had a bit of a shock today. With no great fanfare, we have re-vamped our website. To be honest, we have been intending to do this for some time. It was slightly embarrassing to build great-looking,...
by Colman Carpenter | Oct 24, 2013 | News, SEO, Strategy, Websites, Wordpress
If you’ve been following this series of Semantic Search articles, by now you should appreciate the changes that have been happening in the world of search over the last few months. The Hummingbird algorithm update has brought more intelligence to search queries....
by Colman Carpenter | Oct 17, 2013 | News, SEO, Strategy, Websites, Wordpress
So far in this series of articles we have explored what Semantic Search is all about, we’ve looked at the opportunities it brings to small businesses, and we’ve seen how you can set up your Google+ profile properly. Hopefully by now you’ve got a good...
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