Google Search – the Game Changer
Yesterday Google announced a change to the way in which search results are presented. "not another one" would be my best guess at the common reaction to this news, if people even noticed at all. After all, Google have been tweaking lots of things recently, mainly...
Social Networks for Business Pt 3 – Making it easy
I'm sitting here writing this in front of the TV - watching a documentary on Steve Jobs. It's very apparent that he was very good at seeing the business opportunities in some very geeky areas of technology. His real genius, though, was in hiding the complexity of that...
Social Networks for Business Pt 2 – Making the right choice
Welcome back. If you haven't read part one of this little series on social networks for business then you should. It will give the contents of this post a little context. If you have read it, then you'll know that I outlined four social networks that I think all small...
Which social networks should I consider?
I attended a networking lunch yesterday run by Millipod (coincidently, the venue was a client of mine, Iffin Farmhouse ). I try to get to two or three networking events a month if possible, partly because they're a great way to raise the awareness of one's business,...
Fan pages made easy
I have just come across a new Wordpress plugin that looks very intriguing indeed. It claims to allow you to create and manage a Facebook Fan Page for your business - completely within Wordpress. It also includes some interesting advanced features, claiming to give you...
Has Asus Transformed mobile computing?
A little while ago I welcomed the Asus Transformer into both work and home life, chez Carpenter. Whilst already familiar with the Android operating system having had an Android-powered mobile for 18 months, I wasn't sure just how useful the Transformer would be. Would...
Asus Eee Transformer – the ideal compromise?
Four Lakes HQ has a new baby - the Asus Eee Pad Transformer TF101. A bit of a mouthful that, and I'm sure it'll be shortened at some point. For now though it's all new and shiny, and it remains to be seen if it will be the useful addition to the stable that I'm hoping...
Email Marketing using Mailchimp
Mailchimp is one of many online tools available to those wishing to embark down the route of using email for marketing purposes. In this article, Colman Carpenter explains why he thinks Mailchimp is the best tool for SME’s and for those new to email marketing. Best of all, for many people its free too!
Make your content leap out
Enhancing your content can be pretty straightforward. As I've done here, adding a picture can immediately draw your readers into your article, blog post, etc. Of course its also important to have punchy, focussed text that ensures people don't lose interest half-way...
Do you love your clients every day?
Happy Valentines Day As evidenced by the veritable flood of hearts, roses and smooching couples, today is the highly commercialised feast of St. Valentine. As you can probably gather, I'm not a big fan of the industry that the day has become, and its a pretty safe bet...
How well is your website really doing?
I have a slightly embarrassing secret! I'm not a big fan of soap operas, but that's not the secret. In fact I'm quite happy avoiding the likes of Eastenders, Corrie and Emmerdale. My guilty secret is that I do actually watch one...
A guide to pushing your website content to readers
You can have the best website content in the world for your particular area of expertise, but if you don't tell people about it then it will sit in splendid isolation, unread and unloved. But how to get it out there? Here's my guide to letting people know about your...
